Bristol Free School Bristol Free School opened its door in September 2011. With no formal approach to marketing, their activity was focussed mainly on developing the creative aspects of the school's brand. It became evident that the school needed advice on how to win the hearts and minds of local parents and children. A marketing planning process was developed for the school to enable them to identify the key issues that needed to be addressed through a new marketing plan for the school. Part of this process included a market research project to gain an understanding of the perceptions of prospective parents and their children. A key aim of the new strategy was to ensure that the school's aims and objectives remained the driving forces behind the range of marketing work that the school will need to undertake in order to build up its profile and reputation amongst its community and beyond. |
 |
Art Shape, Gloucestershire Art Shape is a well-established and successful charity that provides essential creative services to a wide range of adults facing disabling barriers such as learning disabilities, physical disabilities and mental health problems. Art Shape's Marketing Coordinator required help with addressing the loss of 50K of core funding from the Arts Council. I worked with Fiona and the Office Team to look at the business plan, marketing plan and recent marketing activities to review the current situation before suggesting a new marketing strategy to move forward. It was also useful to look at the marketing function within this charity to identify changes to improve their approach to marketing and encourage more productive team work in this area. |
 |
The Asian Football Network, London I conducted a workshop with the AFN team to determine the communications objectives for this national voluntary organisation. I wrote a marketing strategy for the AFN that is raising the profile of this small but influential organisation. “Juno Marketing gave us a well-researched, well planned and well delivered marketing strategy which has made a hugely significant difference to the success of our organisation and our ability to achieve our goals.” |
 |
Milk & Cereal, Ethical & Organic Children’s Clothing The brief for Milk & Cereal Clothing was simple. They had no experience of marketing and were launching a new business in difficult times so they wanted to ensure that they had a marketing plan in place that was well thought out and comprehensive but at the same time they wanted someone to cut through the marketing jargon and provide a plan that would be easy to understand and put into practice. “Juno Marketing provided a unique pay-as-you-go marketing service with a personal touch. Hire Juno Marketing if you need a friendly but professional service at a value for money price." Jo Simmons, Milk & Cereal Fair-trade Children’s Clothing |
 |
The Green Register, Bristol The Green Register had an ad hoc approach to marketing. I developed and implemented a detailed marketing and communications strategy in consultation with staff and steering group members to maximise staff buy-in. The plan identified key strengths and weaknesses in the management of this not-for-profit, and I was able to present a clear and achievable set of communications objectives that could be realised with limited staff time and a small marketing budget. “I would recommend Mel at Juno Marketing for professional marketing services with a personal touch and at reasonable rates. It was great to work with someone who understands the not-for-profit sector and whose passion and enthusiasm was inspirational." Sarah Derryman, Former Manager of The Green Register. |
 |
The Westbury-on-Trym Society, Bristol The Society had no marketing budget but needed someone to redesign the members’ newsletter. I conducted a survey of the membership to determine what they wanted from the newsletter and then set about redesigning the publication, producing a simple and workable template that resulted in a brand new look for the Society and its key marketing tool. |
 |
The Sussex Downs Conservation Board, East Sussex I assisted with the development and implementation of a marketing and communications strategy that formed an integral part of the Board’s business plan. Encouraging staff involvement and ownership was an essential part of the process. |
Green Tourism Business Scheme, South Downs. I conducted a research project that sought to determine whether the development of a South Downs Tourism Brand would encourage a growth in more sustainable forms of tourism in the protected area. A series of successful interviews and focus groups were held with representatives from all sectors of the tourism industry as well as national park staff. |
 |
Brighton & Hove City Council Working as part of a team I developed and implemented a marketing strategy for the Royal Pavilion, Museums and Libraries that sat within the wider business plans for these attractions and services. I also developed a brief for a new website for the Royal Pavilion and led on the tender process to determine which company was suitable to carry out this important task. |
 |
The Overseas Development Institute, London I worked with the ODI for a number of years, developing and maintaining their website whilst raising the profile of this NGO with key target audiences including government and non-government stakeholders. |
 |
Muirs Tours I was asked by Muirs Tours to help with the re-branding of the website whilst conducting market research on existing and potential target customer groups. |
Thai Eco Tours, Bangkok This brief was all about helping this eco-tourism operator to better understand its target customer groups and their needs and expectations. We fully redesigned the website and produced new and exciting copy for all their marketing and PR channels. |
Bristol City Council I worked with the ss Great Britain prior to their lottery bid on a fundraising campaign to help raise essential funds for the restoration of this iconic ship. |
 |
↑